Privacy Policy

Effective Date: February 16, 2025

1. Introduction

Welcome to TheHeartAge ("we," "our," or "us"). Your privacy is important to us, and we are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your information when you use our website and services. By accessing our website, you agree to the terms outlined in this policy.

2. Information We Collect

A. Personal Information

We collect personal information that you voluntarily provide when using our services, including:

• Full Name
• Email Address
• Phone Number
• Company Name and Job Title (for business inquiries)
• Screening Data, including HeartAge scores and wellness insights

B. Non-Personal Information

We automatically collect certain non-personal information, including:

• IP Address
• Browser Type and Version
• Operating System
• Pages Visited and Time Spent on Our Website
• Referral Source (how you arrived at our site)

C. Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to improve your experience. Cookies are small files stored on your device that help us understand how you use our website. You can manage your cookie preferences through your browser settings.

3. How We Use Your Information

We use your information for the following purposes:

• To Provide Services: Deliver HeartAge screenings, wellness blueprints, and AI-driven coaching from ARiA.
• To Improve Our Services: Analyze trends to enhance user experience and platform performance.
• To Support Corporate Wellness Programs: Generate aggregate wellness reports for employers.
• To Facilitate Social Impact: Collaborate with our 501(c)(3) nonprofit partner to support community health screenings.
• To Comply with Legal Obligations: Meet regulatory requirements and respond to legal requests.
• For Marketing (with consent): Send promotional materials and updates about our services.

4. Data Retention

We retain personal information for a period of seven (7) years or as required by applicable laws. Anonymized or aggregated data may be retained indefinitely for research and analytical purposes.

5. Sharing Your Information

We share your information with third parties only as necessary to provide our services or meet legal obligations:

• 501(c)(3) Nonprofit Partner: We may share anonymized, aggregate data to demonstrate program impact.
• Corporate Clients: Aggregate, non-identifiable health trends may be shared with employers for wellness program reporting.
• Service Providers: Third-party vendors assisting with hosting, analytics, and AI coaching services.
• Legal Authorities: When required by law, such as in response to subpoenas or regulatory inquiries.

6. Data Security

We implement industry-standard security measures to protect your information, including:

• Data encryption during transmission and storage
• Secure access controls with multi-factor authentication
• Regular security audits and vulnerability assessments
• HIPAA-compliant storage for health-related data

7. Your Rights

You have the following rights regarding your personal data:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request corrections to inaccurate or incomplete information.
• Deletion: Request the deletion of your personal data, subject to legal retention requirements.
• Withdrawal of Consent: Revoke consent for data processing where applicable.
• Marketing Preferences: Opt out of receiving marketing communications.

8. International Data Transfers

If you are accessing our services from outside the United States, your information may be transferred to and stored in the U.S. By using our services, you consent to such transfers.

9. Children’s Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware of such collection, we will take steps to delete the information.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their privacy policies.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we do, we will revise the effective date above. We encourage you to review this page periodically for updates.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

• Email: privacy@theheartage.com
• Phone: (202) 847-5792

© 2025 TheHeartAge. All Rights Reserved.